Chamber Launches New Branding Campaign For Industry Recruiting Efforts

The Business View – September 2016 / Feature Story


Capitalizing on recent industry announcements and company expansions, the Mobile Area Chamber’s economic development team recently launched a new branding effort aimed at touting the region’s assets in several industry clusters – aerospace, chemicals & manufacturing, healthcare, logistics, maritime, oil & gas exploration and technology. Funding for this project was made possible by the Chamber’s Partners for Growth investors.


The new campaign was designed by Lewis Communications, and centers around the tagline “The Perfect Business Climate. Made in Mobile.” Collateral for this project includes a redesigned economic development section of the Chamber’s website ( and presentation materials (Powerpoint, folder,

infographics and industry specific sheets).


“We have a great story to tell to both industry looking to locate here in Mobile, and to existing industry,” said Troy Wayman, vice president of economic development for the Mobile Area Chamber. “Through this new branding effort, we’re better able to communicate Mobile’s economic assets to companies looking to invest here.”


Aerospace suppliers to Mobile had the first look at the new materials when several Team Mobile members travel to London to participate in the Farnborough Air Show.


Click here to read The Business View – September 2016